Nordic Rack and Office

Scandinavian design, functionality and efficiency.

We are inspired by the beautiful Scandinavian nature, practicality, and performance.

A century ago, the daily work and running errands kept people in shape and healthy – not only physically, but mentally too.

Modern office environment and the scope of work hardly fulfills these goals. Therefore, planned and structured training needs to be done in order to stay healthy and thriving. Until today that meant commuting long distrances to the gym or hobbies, and paying regularly in order to use the facilities and equipment. However, that’s not the case anymore! Strength is the mother of all physical qualities. Developing and maintaining it should therefore be taken seriously. Luckily, it takes very little when it comes to equipment since the body does not care what you’re lifting, whether it’s calibrated Olympic weightlifting barbell or a stone found from the local woods.

The company founders Lauri Hulkkonen and Jukka Mäennenä shared this line of thinking and wanted to combine versatile and highly capable training modalities with interior design found on homes and offices.

Physical and mental wellbeing are highly interconnected. One cannot exist without the other.

The Dilemma and the Solution

Sports and strength training has been a part of the daily routine of busy entrepreneurs for over two decades.

The events of 2020 and the ensuing restrictions were the catalyst for developing a new solution. How to maximize the utility of space found in the home and/or office and make training as easy and convenient as possible while minimizing the time needed for commuting?

For the active trainee, lifter or athlete focused on field or outdoor sports, a power rack is one of the most versatile pieces of equipment when it comes to training. Very few have the required space for such equipment at home. However, everyone has enough space for a work desk since it’s a mandatory household item. A small-scale revelation was that both utility items require approximately the same amount of floor area. Could the functions of these utility items be combined into a good-looking package?

After thorough investigation it turned out that products that transition from a workstation to a power rack do not exists.

Lauri, who has extensive experience in designing interior layouts and demanding mechanical systems, got to work. Jukka provided feedback and ideas to the fast-evolving design by listing what functions and features the rack should have from a training perspective. Some of the criteria – which were fulfilled with flying colors – included things like similar space requirement to a normal desk, appearance should resemble traditional furniture as much as possible, and that the rack needs to be transformed into a desk (or the other way around) in less than a minute.

After 10 months of continuous designing, prototyping and iterations… the Nordic Rack was born.

The Nordic Rack is multi-purpose interior element which is designed to fulfill the needs of an active trainee as well as professional working in the information sector and thus spending big part of his day on a desk.

The founders Lauri and Jukka have created a product which is an embodiment of first class Finnish design and manufacturing. The timing is impeccable, since being active and able to work comfortably and efficiently have never been as important. The goal is provide an innovative product, with a quality and finish that is second to none. Nordic Rack acts as a testament to the power and expertise found in the Finnish industry.

The Nordic Rack has all the potential to reach a household export product and join the ranks of other well known Finnish products known across the world for their Scandinavian design, functionality and efficiency.

Save time and spare nature. Live well, get on the move and join us by using the Nordic Rack.